The world of SEO can need you to wear a variety of hats. If you look into SEO strategies, you’ll probably find yourself trying to figure out what constitutes a white hat, grey hat, or black hat link building method. However, understanding the distinction is critical to understanding why your SEO strategy may be causing you to fly under Google’s radar — and not in a good way.

The Google algorithm is complicated, favoring some SEO techniques while penalizing others. White hat SEO link building incorporates the tactics you want to concentrate on in order to rank your website in Google. Consider them to approaches that receive a “thumbs up” from Google, while grey or black hat methods are those that are frowned upon. This blog post will show you some of the top strategies used by a white hat link building service to boost organic traffic naturally, as well as practical recommendations you can implement on your own.

What exactly is White Hat SEO?

White hat SEO refers to search engine optimization approaches that integrate good practices for naturally expanding referral traffic and an audience while adhering to the standards set in place by search engines such as Google. When you adopt white hat techniques, you ensure that you are not using misleading or shady techniques to outrank your competition in search engine rankings.

What Is the Distinction Between Black, Gray, and White Hat SEO Techniques?

Although white hat SEO approaches should be used whenever possible, some black hat and grey hat techniques may be appealing. Black hat SEO strategies include unethical SEO activities such as utilizing your own website network to create high-quality backlinks (Private Blog Networks or PBNs) or employing automated technologies to create content or develop connections. Grey hat SEO tactics exist on a delicate border between black and white hat methods and have not been fully approved or disputed by Google. The white hat SEO link building takes longer than a black hat or grey hat tactic. They are, nonetheless, superior for your long-term approach. Don’t be deceived by the rapid search engine results that black hat approaches can provide because they will not pay off when you are penalized by Google.

Why Do Search Engines Prefer White Hat Link Building Techniques?

Black and grey hat link building tactics are penalized by more than just Google’s algorithm. Other search engine algorithms concentrate on weeding out sites that employ black hat practices such as content automation, hidden links, keyword stuffing, and others. Most search engines state in their Terms of Service that deceptive methods such as these will result in your site being prohibited from ranking at all. You simply cannot afford not to employ white hat link building services and strategies.

Top Ten Tried-and-True White Hat Link Building Techniques

Making Use of a Blog and Promoting Your Content

Using your own blog to gain links is one of the simplest white hat link building tactics, to begin with. Internal links, fixing broken links or linking to your own material, as well as the use of quality, helpful keywords, can assist Google and other search engines in learning about your content. You may also strengthen your ties with other authorities in your industry by connecting to their material within yours, which may increase your chances of earning backlinks on their sites.

Guest Blogging

The technique of placing blog posts produced by you on another blog is known as guest posting. If the blog allows it, reaching out to authority websites in your field for guest post placement can result in a high-quality backlink or two to your site. For the best exposure, choose credible sites with a high volume of visitors and social media shares. In addition, featuring guest posts on your own site will allow you to provide your readers with unique perspectives and substance. We’re all guilty of getting stuck in a rut and being bored with the same old things, so posting guest pieces is a terrific way to keep readers engaged – not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network.

Design of Infographics

Infographics are visuals that include a wealth of useful information on a specific topic. You may also use your greatest material as sources for the infographic to link to it. Have links in mind that you want to link to before creating the image, and build the image around those bits of content. At the bottom, include a sources list. Then, contact reputable sites in your niche and ask for permission to utilize your content on their websites or social media accounts.

Developing a Linkable Asset

Linkable assets are pieces of content that can assist answer a query and entice people to share them. People love to link to case studies and list postings on social media or their websites, resulting in an authentic, high-quality backlink to your site. Long-form material of 2,500 words or more is more likely to generate backlinks and social shares than shorter content. While there are numerous link development approaches available to help you improve your backlink profile, our team has discovered that content-based link building is the most effective long-term strategy. With content-based link building, you utilize existing material on your site by contacting webmasters of relevant pages and asking them if they would be interested in putting a link back to your piece.

Promoting Social Media Shares

Social networking is one of the finest ways for consumers to discover new material. It’s in your best advantage to encourage social media shares in order to get your material in front of more people, which will result in more quality backlinks for you. Engage your audience on social media to encourage additional views and shares, and include share buttons on each of your blog pieces. Unlike commercials or other forms of content marketing assets, social shares are a natural type of promotion generated by the general population. Consumers share items, blog entries, and inspirational images purely for the sake of doing so. When social connections, such as friends, family, and coworkers, view shared material, it has a greater impact than when a business displays a message directly.

Establishing Online Relationships

Building ties with individuals in your business might increase the likelihood that they will share your work. You might begin by sharing and linking to their most popular material. However, you can also participate in forums, Facebook groups, and other online communities related to your niche. Continue to be active and helpful by answering questions and establishing yourself as an authority in your business alongside others. People like to work with people they know, like, and trust. Consider the confluence of these three attributes while developing professional relationships with individuals online: transparency, likability, and credibility. Transparency allows others to get to know you, likability indicates their interest in you, and credibility fosters trust.

Mobile Optimization

Because mobile devices account for more than half of all internet searches, you must learn how to optimize your site for mobile consumers. According to Google, sites that aren’t mobile-friendly “may not rank as high” as those that are. That means that not only should your site be mobile-friendly, but so should the sites from which you are obtaining backlinks. Keep this in mind when prospecting sites for infographic and guest post placement. Google Webmaster Tools can help you determine how mobile-friendly your site is.

Testimonial Giving

On their websites, many businesses display testimonials or brief blurbs from customers describing what they like about a product or service. Testimonials from specialists in their field lend credibility to the organization. If you’ve used a product or service relating to your niche, you can contact the company and ask for a testimonial. In addition to your name, ask if your testimonial will contain the name of your firm, as well as a link to your website, in order to establish a quality backlink.

Leaving Comments on Authority Blogs

Blog commenting can be a simple yet efficient way to introduce yourself to people, establish online relationships with other authority figures, and generate backlinks to your website. You can use a program like Guest Blogging Tech to research some of your competitors by looking for keywords that you want to rank for. Leave insightful, helpful comments on some of the most popular blog entries on sites that allow “do follow” links in the comments, allowing your link to count in search engines. To check out if a site employs do follow links, install a NoFollow browser plugin.

Using Business Listings and Website Directories

Quality internet directories can help people locate your site while also providing you with a solid backlink.  Check the site’s Domain Authority (DA) and Page Authority (PA) first, using one of the numerous free internet tools. The greater the score, the more useful that directory will be in ranking your site based on backlinks. You can also get another quality backlink by creating a company listing on Google, Facebook, Yahoo, and other authority sites.

Finally, begin with White Hat Link Building

The white hat SEO strategies may require more time and effort to produce results, but they are well worth the effort for a long-term white hat link-building services, strategy. Guest Blogging Tech can assist you in conducting keyword research to locate your competitors and other industry authority figures. Using this information, you may identify high-quality sites for guest pieces and infographics, as well as other ways for backlinks such as blog commenting and building useful partnerships.