Online visibility? Who doesn’t want it these days? Growing your online presence has become one of the important factors of digital marketing strategy. If a customer wants to buy any products and services of yours, a strong online presence will help the customer to locate and learn about you.

There are many tips and tricks to increase search engine traffic. When you search the internet for the same, you will notice that everything comes and lies down to the most essential element of digital marketing strategy- Keywords. In this blog post, we will learn everything related to keywords.

What are Keywords?

Suppose, you want to buy chocolates for yourself. You open Google or any other search engine and in the Google search box, type “Buy Chocolates”. Over here, the term “Buy Chocolates” is the keyword or the key phrase.

According to the searched keywords, Google will show the search results. Hence, it is important to understand keywords and their importance in SEO. The base of digital marketing campaigns is Keywords. They are beneficial for the On-Page SEO. You want your business to be easily visible online, right?

Search engines are used by everyone to search for different products and services. If you are easily visible to the people, it means that the digital marketing strategy is successful. People have different ways to search for things.

A person might search “Smartphone”. But what do we understand from this? Are we clear about what the person trying to say? Is the person willing to buy a smartphone? OR Is the person just searching for a smartphone?

So many questions in our minds! We are unclear about the intention of the person. The intentions can be multiple. The person sees the most relevant and optimized results for the keyword “Smartphone”

If that person wants to buy a Smartphone. He would search for “Buy Smartphone”. Here the intentions are very much clear. The search engine knows that the person is willing to buy and will show the list of mobile stores in the local vicinity.

Using Keywords for SEO

Keywords and meta keywords! Seems to be the same, are they? No, Keywords and meta keywords are not the same. The meta tags are used to describe the page content in HTML. Meta tags tell the search engines what the page is about. Metadata is provided by them but they are not seen directly on the page.

Attributes of meta tags are author, viewport, description, keywords, etc. Meta Keywords are more used in Search engine optimization. Google considers only meta description tags along with meta titles. However, meta keywords are neglected.

So should we use meta keywords?

No, It is not at all necessary. Google officially stated that meta keywords do not affect the ranking of the websites.

How to use keywords?

A big no to use keywords in the meta keywords section. You can use it in other places. Use them in Page Titles, Meta Descriptions, Subheadings, URLs, Website content, Link Anchor Text, within alt attributes for images, and many more. You should not use the keywords in an excessive amount. If you use it excessively in website content and meta tags, it is called Keyword Stuffing. It is an unethical practice. You also avoid using it. Always remember to use keywords in an optimum amount in the right place. Right keywords in the Right Place.

How can we find keywords? Well, keyword research can help.

Keywords Research

Once you know that keywords play a critical role in SEO, you’d want to use them in an appropriate way. Discover the best keywords for your website. Keyword research is the process of finding keywords that are relevant to your website.

Firstly, list down the relevant keywords to your domain or the keywords you wish to rank for. For instance, if you are selling Cold Chocolate Coffee in New York, you want to get discovered when someone searches “Cold Chocolate Coffee in New York” or ” Best Cold Chocolate Coffee in New York” and so on. You should make a list of such phrases.

Secondly, find out how flexible these keywords are. There are chances that other competitors are using the same keywords to rank. How to identify this? A proper keyword research tool can help.

Various keyword research tools like Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, etc. can ease your work. Google search result suggestions & Google Trends can also be used for research.

Benefits of keyword research

Keyword research helps in content development. You can decide on the themes of your content.

If you use high search volume keywords, you will appear at a higher position in the search engine. Let’s see the benefits of keyword research:

  • You get the right kind of visitors to your site.
  • You identify keywords with high search volume.
  • You compare new keyword topics to your existing content topics to bridge the gap.
  • You can identify new opportunities and understand what people are searching for.
  • You are able to identify quick wins and high-impact opportunities.

Short tail keywords vs Long tail keywords

It is very easy to understand the intention of the search through keywords.

Example 1, if one enters “shoes”, it does not tell whether he wants to buy, sell the shoes, or just want to know about shoes.

Example 2, if one enters “buy red shoes under 50 dollars” or “buy best red shoes”. This is more specific and tells us the special intention of buying shoes.

The keyword in Example 1 is a short tail keyword. The keywords in Example 2 are long-tail keywords.

Short tail keywords are general and non-specific terms. They are unclear and do not give a clear idea of user intent. If you use a short tail keyword, there may be lots of search engine results. This won’t satisfy the user, as these keywords are irrelevant.

Long-tail keywords also called broad keywords are specific and detailed terms. They give clear information about the intention of the user. As a result, search engines display accurate results which are not possible in the case of short-tail keywords. Focus more on Long-tail keywords and make them a part of your keyword strategy.

Time to increase your search traffic!

Use related keyword phrases as per your industry. Understand user intent, focus on choosing keywords wisely, and give time for keyword selection. A website without quality keywords is difficult to rank in search engines.