What would you prefer? A long paragraph or an eye catchy, and understandable visual representation. A long paragraph of information may seem to be boring.

Visual communication tools have become very popular today. This makes sense. There is a huge amount of data available online but people do not have that much time to read the long and complex texts. That is when infographics provide you with an excellent alternative to showcase the data. In this blog post, we will discuss infographics, types of infographics, how to create infographics, and many more.

Infographic is the combination of two words- Information and Graphics which includes informative and visual elements of communication. It represents complex data in a visual format. Imagery, Charts, Icons, Designs, and text are examples of Infographics.

The main reason why infographics have become popular is they are easy to understand. Complex ideas and topics become simpler due to infographics. There has been an explosion of data creation where communication tools like infographics present data. Creating infographics is very necessary when you have volumes of information.

It is proven that the human brain recognizes visual patterns more easily and faster than text. Hence, it becomes easier to interpret the data in infographics. When our eye reads a word, in that time it can capture multiple images simultaneously. Over the decades, the infographic has been given a new definition. Any text when included with an image becomes an infographic is a belief. But there is a variation between an infographic and a pseudo-infographic. Read the following points to understand what are the features of real infographics.

  • Consists of fewer colors
  • Includes only relevant illustrations.
  • Have empty spaces.
  • Have an excellent icon style
  • Have a clear and unique visual representation

Types of Infographics

There are different types of infographics. They are classified based on the aspects such as types of objects, the reason to create infographics, and the structure of information. It is useful to learn different types of infographics.

Informational infographic: There is more text in this kind of infographic. Emphasis is given on the words, they also have graphics like icons and graphs.

Timeline infographic: If you want to present an event or data in chronological order, then you can use timeline infographics. To visualize historical dates, or product development processes, using timeline infographics is a must.

Chart infographic: This kind of infographic includes a chart as the main element and icons, shapes, texts, etc. are also included. All combine to add information and functionality to the infographic. If you want to show the comparison of items such as the number of students in a certain class, a chart infographic can help.

How-to infographic: A how-to infographic provides a step-by-step guide on how you can achieve a specific goal. Whether you want to show a recipe to make soup or how to make a DIY candle, a how-to infographic educates the audience on a particular topic.

Statistical infographic: Statistical infographics can be used in presenting data of survey results or statistical data visualization. They might also include icons, pie charts, timelines, and eye-catching fonts.

How to Create an Infographic

Do you need an expert to create an infographic for you? No, You can be the infographic expert. You can decide on the infographic design, infographic templates, and everything on your own. Follow these simple steps:

Ask Yourself What the Goal of the Infographic Is

First, you need to decide what exactly you want to achieve with infographics. After that, you can start planning the elements of the visual infographic such as infographic types, infographic format, infographic design styles, etc.

The first step in creating infographics is to decide on clear and achievable goals. Ask yourself whether you want to educate, entertain, or do what you wish to do. Once you get the answer, select a particular infographic type and start working.

For example, do you want to build brand awareness, explain a historic event, or show the population statistics? With the help of the data with you, you will be able to decide clearly in what direction your infographic will take you. Avoid adding all or too much data in one infographic. An effective infographic contains a clear and defined topic with a mind-blowing idea.

Determine Who Your Target Audience Is

It is very much important to determine who your target audience is going to be. Targeting a specific audience will help you set the tone of the infographic and the infographic design such as colors, dimensions, etc. will get influenced accordingly.

You also have to decide whether the infographic wants to create an appeal to your target audience or wants to provide a solution for an issue or any question.

Your target audience will gain some value after reading your infographic. You need to decide upon what this is before continuing with further steps of the infographic creation process.

Do Your Research and Gather Relevant Data

If you have the data ready for creating an infographic, you won’t need a lot of research. In other cases, make sure you have relevant and accurate information from trusted sources. Some of the good sources of information include:

  • Published books.
  • Peer-reviewed academic journal articles.
  • Recently published surveys or polls.
  • New press releases.
  • Government and other official websites, such as World Health Organization, etc.

Ensure that the data comes from trusted sources, and the data is relevant. You have to use the recently published version of the data. Do not use data that is one or two years old. If you use old data, you can be transparent and provide the audience with relevant dates. Always consider good and relevant sources only. If you use a lot of sources, things can get complicated and you can obstruct the in-depth research.

Decide on the Visuals

After collecting the data, start planning the visual elements of the infographic like the choice of fonts, colors, icons, images, charts, graphs, and so on. you may also consider the sizes, shapes, placement, textures, and depth to make interactive infographics.

You may also decide on which infographic template is suitable for your ideas. The information type will guide you decide on the infographic type. For example, if you want to show the number of Covid cases, you can opt for a statistical infographic design. If you want to describe all about Corona Virus, you may use informational infographics.

Add the Text

It is the time to enhance the narration by adding supporting texts. The visuals are the essential aspect of an infographic, so the words you include barely serve the visuals.

Start with writing a catchy title that will draw the attention of the readers and engage them throughout the infographic. You can also write subtitles to make it concise and informative. The reader should understand what a particular section is telling about the data.

Some other textual elements include titles and labels for data visualizations like charts and graphs that make sure the reader gets the glow of the content. Add a short introduction and conclusion to the infographic. You can end up with a Call to action also and add sources and informative footnotes.

Conceptualize Your Design Layout

In this step, you decide the design layout for your infographic. A wireframe is a visual representation of the skeleton framework of the infographic.

There are no fancy programs to create a wireframe, just a paper or a pen. A wireframe will be a map that will show you the composition flow and will tell you how meaningful narratives can come together to form data visualization infographics.