In this SEO world, it is important to know your position. With the help of SEO analysis, it becomes easy to get all the information and track your website. You can then plan out the strategy to improve your website SEO. What is SEO analysis? How to go ahead with it? We will learn the tips to do SEO analysis in this post
The process in which you examine a website to understand how well it is optimized. After doing SEO analysis, you come to know of various opportunities to enhance the ranking of the website. You can analyze on page SEO and off page SEO factors.
Thinking why SEO analysis is important? Well, SEO analysis helps you to make important decisions to rank higher in search engines. If you want to drive more traffic and get more conversions, SEO analysis becomes of utmost importance. Because only after that, you will have clarity on what areas to improve SEO strategy.
Identifying the weakness of your sites and converting it into a strength by making necessary changes is the aim of SEO analysis. With the necessary information, you can start working to make the content better. The content becomes crawlable and indexable for the Google algorithm.
Tips Do SEO Analysis for a Website
Let us get to the main part of this post and discuss some tips to do SEO analysis.
Analyze Your Website’s Visibility
First, you need to analyze the visibility of your website on Google. In the analysis, you keep a record of the number of pages getting indexed in SERPs and the number of published posts on your website.
Here is a fact, Google not necessarily indexes every individual page of your website. As there is so much information, some of the pages get suppressed. It is a good idea to analyze the SEO of those pages before you move to analyze other things.
Check Your Website’s Rankings
The next thing is to check the ranking of the website. There are several SEO tools available which are paid and free tools.
You have to enter your website’s URL in the “Search by Domain” option. You will see a keyword list for the web pages or the domains. The report tells us the current position of your website. You can use the Google search console to check on the website’s performance.
Perform SEO Analysis On Page Titles
The title tells about what content is there on a particular web page. The title should be unique and optimized. It is one of the important factors to rank a website higher. The title increases the score SEO.
Okay, here is the time to consider some of the points related to the title.
- The title should not be more than 60 characters.
- The main keyword will appear in the title first.
- Secondary keywords should be included without any repetition.
- The title should be catchy which gets higher click-through rates (CTR) on the search engine results page.
Audit the Meta Descriptions
You must be aware of the meta descriptions. How important they are!
Meta descriptions are an indirect factor that ranks a website. Google’s algorithm will note the number of users clicking on your website in search engine results pages. You must have seen Google also bold some of the words. Google tries to show the user the relevant result for the search query. Meta descriptions should be under 160 characters
Optimize Your URLs
URLs have to be optimized for the main keywords.
Check whether the URLs of each page are optimized, if not fix them right away.
When it’s time to change the website URL, create a 301 redirect from the old URL to the new URL. Before changing, make sure you update all the internal links to the new URL. This will avoid the internal 301 redirect which is very bad for technical SEO.
Example- If you are writing a blog post on “SEO tips for small businesses”, the optimized URL will include the main keywords and dashes (-). It will look like /SEO-tips-for-small-businesses.
Analyze the H1 Website Headings
Website headings are a very crucial part of on-page SEO.
SEO analysis helps you to optimize the H1 headings in the right way.
Let us see some of the best practices to create an SEO H1 tag:
- H1 should consist of the main keyword
- It should be between 20 to 70 characters.
- The H1 tag should be used only once.
Look for Keywords In the Content
If you have read Google’s documentation on “How Search Works – Relevance”, it shows the importance of keywords in a particular content for getting ranks.
If the keyword is an exact match phrase, it will rank better for relevant searches.
An SEO analysis can help in deciding on the availability of target keywords.
Where can you put the keywords? Following are some of the best places to add them.
Check Your Internal Links
Internal links engage the readers on your website. It improves organic search traffic and enhances user experience.
By including keywords in internal links, the user can find the relevant information and will stay for a longer duration on your website. Remember not to over-optimize the internal links. The most important content on your website should have at least 5-10 internal links from other web pages.
Look for Broken Links
In search engine optimization, fixing broken links- internal and external links is very important. This will fix the crawling and ranking issues. You can use the google webmaster tools to examine the broken links.
Do SEO Analysis On Your Backlinks
Backlinks are called inbound links or incoming links. These links come from another website to your website.
Backlinks are a significant factor to decide on the rankings. If you have high-quality backlinks, your position rises in SERPs. Google knows that your website is trustworthy and has something valuable for the users. This draws a lot of traffic to your website.
On the other side, if you have poor backlinks, Google may consider your content invaluable. Various tools can be used to find out which sites are linking to your content.
Check Your Page Speed
Check on how much it requires for a page to load as Page speed is one of the main ranking factors of search engines. Optimizing the page speed must be included in the SEO analysis process.
To know about the page speeds and in-depth metrics that impact your SEO efforts, use Google’s PageSpeed Insights tool.
Check If the Website Is Mobile-Friendly
Google prefers mobile-first indexing. The content on the mobile version is indexed and ranked first.
Hence, it is important to ensure that you follow all mobile SEO practices.
For making your website mobile-friendly, keep in mind the following things:
- Have a Responsive design
- Fast page speeds
- Good mobile legibility
- Good font sizes
- No unnecessary pop-ups
- Structured data in the appropriate place
SEO Analysis Tools
For carrying out an SEO site audit, various SEO analysis tools are available. Some of them are mentioned below:
- Google analytics
- Google Search Console
- Google Keyword Planner
Having an SEO analysis will open up doors for improvement. SEO analysis has three things altogether – Content, Backlink, and Technical. A mixture of all these three aspects can blend into an effective SEO analysis.