SEO keyword placement is one of the most important aspects of on-page optimization. If you want your website to rank high on search engine results pages, you need to make sure that your keywords are placed in the right places on your website.

In this article, we will discuss where to put SEO keywords for maximum effect. So let’s get started.

Places to add keywords

A good rule of thumb is to use a keyword or phrase once for every 100 words of content. So, if you have a 500-word blog post, you would want to use your keyword(s) five times. Let’s see the places where you can put the keywords.

Title Tags

One of the most important places to put your keywords is in your page title. Your page title is one of the first things that search engines look at when they are determining how to rank your website.

Make sure that your keywords are included in your page title, and try to place them at the beginning of the title if possible.


Your page URL is also an important factor in SEO keyword placement. Search engines give more weight to keywords that appear in the URL than those that appear elsewhere on the page. So if you can, try to include your keywords in your URL.

Meta Keywords Tag

The meta tags on your website are also important for SEO. They are not visible to visitors, but they are read by search engines.

There are two types of meta tags that are important for SEO: the meta title tag and the meta description tag. A good description will encourage users to click a hyperlink to your site. You may also add titles and descriptions to your website.

Meta Description Tag

The meta description tag is also important. The meta description is a short summary of what each page on your website is about, and it appears in the search results below your website’s URL.

Try to include your keywords in the meta description, but don’t stuff it full of keywords or you may be penalized by search engines.

Website Content

Of course, the actual content on your website is also important for SEO. Keywords should be included throughout your content, but don’t overdo it and avoid keyword stuffing. Try to use your keywords in the following places:

-Title of each page

-Headings and subheadings

-Introductory sentence

-Concluding paragraph

-Anchor text (text you hyperlink to other related pages on your website)

-Title tags

-Meta descriptions

With a little keyword research and strategic placement, you can improve your website’s SEO and attract more visitors. Just don’t go overboard with the keywords or you could end up doing more harm than good.

Image alt text

A search engine can read your content but cannot read images. The text is descriptive and may be used as an alternative for Google’s search engine. Alt text also offers very useful accessibility for those with varying visual needs.

Use keywords on pages displaying pictures in your text when creating alt text. Use a readable keyword phrase that describes everything that appears in a photograph. You may use alt text on an image of the product. This procedure varies slightly from the others shown in the product image.

Link Text

According to Moz studies, linking websites remains a crucial component in ranking your site. If the external link is used, you must use relevant and trusted sites. You should always provide quality content to your content. To optimize a link for Search engine optimization, you should use the target keyword in the anchor text. Anchor text in links is a clickable text which is highlighted or bolded.

You can also include internal links which have the relevant keywords so that you can link the website content to it. Internal links are a great way to make users aware of valuable information.

Social Media

Including target keywords in social media is an indirect way to rank higher. Research shows that there is a strong connection between social media shares and visibility.

That is the way to add keywords to your social media posts for better search engine rankings. It is suggested to use keywords in any social media update immediately.

Do you know that Google indexes Twitter updates, so if you use keywords in your profile can lead people to your website?

Use keywords as hashtags. In the case of various social media platforms, this is very true. When people click on the hashtags, they can see a new section of the content. However, every different platform has different hashtags.

When you use keywords in your social media profiles, add keywords relatable to your niche. You can do this on Instagram and Twitter, and add a category and description on Facebook.

Navigation Menu

You can include keywords in the navigation menu. It is also considered an unused part of the SEO world.

If you use anchor text in the navigation menu, it means that each web page has links that are keywords rich directing to those pages.

Remember not to stuff keywords into the navigation menu. If your website consists of many internal links, it is a sign that you have valuable content. More the links, the higher the SEO value.

Here is an example, if your website page is of the “best SEO agency”. Then the best way is to include “SEO agency” in the navigation menu and skip the term “Best”. This is called using a partial match keyword phrase.

Now that you are aware of where to add the keywords. Choose keywords accordingly and insert them in the right places. Hope this article helped you to know various places of keyword phrases.