To increase your site’s visibility, it is very important to have a Search Engine Optimization (SEO) strategy. There are different SEO techniques that you can include in the SEO strategy to get effective results. Make sure you use only white hat SEO techniques and avoid black hat SEO techniques as they might harm your website rankings.
Even using outdated SEO techniques is not good. The techniques that worked in the past are not going to work in the current time or the future. In this article, let us see some of the SEO techniques that you have to avoid using for your website.
A lot of times, we have read that keywords are the utmost important aspect of SEO. Keywords are phrases that help the searchers to get to your content every time they search for terms relevant to your website in the search engines.
Creating high-quality content needs the right amount of keywords in it. Some of the ethical ways include carrying out keyword research and making the use of long-tail keywords. On the other hand, unethical SEO practices have a negative impact on website rankings and user experience.
Keyword stuffing is one of the techniques to avoid. Keyword stuffing is when you add a keyword many times than the actual limit. You don’t care whether it is looking natural or irrelevant. Search engines detect that a keyword is used numerous times and considers it a black hat practice and the website can get penalized.
If keywords are stuffed in the content, it adds no value to the readers and is even uncomfortable to read many times.
See this paragraph:
“BEST SEO practices in 2022
The best SEO practices will increase your traffic. There are a number of best SEO practices. If you try using the wrong SEO practices, you will harm your website. “
The above paragraph has the keyword “best SEO practices” repeated in every line which means that the keyword is stuffed.
Designing content that resolves only around keywords is an outdated SEO tactic. The outdated SEO technique fails to focus on search intent and Search engines put great importance on the search intent.
It is okay to use keywords naturally in the content. You can use the Yoast SEO plugin to check on the keyword-related elements such as keyword density.
Make sure you target a particular keyword only once or twice. Focusing on the same keyword phrase in multiple posts and content is not good.
Writing for Only For Search Engines
Google’s Webmaster Guidelines have clear guidelines about the best optimization practices for ranking in Google’s search engine.
You may put a lot of effort into keyword research and less time writing informative and quality content. This approach reduces the value of the content and hurts the SEO.
This approach is also applicable to the frequency of the posting content. If you are trying to post content only for the sake of SEO, then the overall quality may fall. Search engines want to provide value to the readers. It is always better to post less but the post should be of high quality that allows the readers to engage with the content.
You can experiment with your publishing schedules and decide on the frequency. You can post once a week, twice a week, or even once every three weeks. The consistency in posting is very much significant.
Content spinning is a bad SEO technique. When you copy ideas and structure from another website, reword it, or even use artificial intelligence to manipulate the content. This is done to avoid direct plagiarism. If you swap sentences and paragraphs, it is still considered stealing copyrighted content.
Google has strict norms against copied or duplicated content. Search engines can identify and penalize the website. Write on the topics that have not been covered. It is also not difficult to write original content rather than steal.
The content should be unique. You can include original examples and photography in your content This will look more personalized rather than looking like duplicate content.
Over-Optimizing Anchor Text
A term or phrase that links to other content is called anchor text. Your internal linking strategy must include the use of anchor text which has relevant keywords.
It may seem easy to link only the exact match keyword. But this is an outdated SEO technique. The reason behind this is Google’s Penguin update can identify “over-optimized content” and backlinks that are irrelevant.
If you are including unnecessary anchor text in the place you can write a clear sentence or develop links to link unrelated posts, then all this will lead to penalties.
You should always keep the readers in your mind. It is beneficial to add a relevant link to your content. But if you are adding a lot of links to your content, the content seems manipulative to the search engines.
Focusing Only on Google
Many website owners have their SEO efforts developed keeping in mind Google. They may miss out on other search engines.
Hence, the loss of a good amount of traffic to their website, Don’t let that happen to you. Google has a good amount of shares in various search engines such as Bing, Yahoo, Yandex, DuckDuckGo, and Ecosia.
For example, If you decide to focus on a Microsoft-based engine, Bing. Your SEO strategy must be developed based on the guidelines of Bing. You can optimize the images, increase your social media presence, or register on Bing Business. You can also submit your sitemap to Bing Webmaster Tools.
Ignoring Mobile SEO
People search for a particular product or service, especially on mobile. 50% of the total searches are made through mobile phones. Mobile phone users are increasing and are going to rise in the future.
If you ignore mobile SEO and focus only on desktop optimization, it can be considered a bad SEO technique. If the users’ experience is poor, you can lose potential audiences.
You can consider following these mobile SEO strategies.
- Use Google AMP.
- Develop responsive websites for mobile users.
- Reduce the popups on mobile phones.
- Maintain a specific size for every element.
With the help of PageSpeed Insights, you can test the website’s performance. You can also get suggestions specific to mobile. Once you improve the mobile SEO performance, the website traffic will increase.
Focusing Only on Domain Authority
Backlinks are a very crucial factor for strong SEO. The search engines come to know that your website is trustworthy and authoritative.
Many website owners consider the domain authority of the website to get backlinks. What is Domain Authority? It is the ranking score that tells how “authoritative” a site is. Domain Authority consists of the website age, other websites linking to it, and some extra factors.
Focusing only on website domain authority is a technique to avoid. But why? Understand more from the following example.
Suppose a website has a domain authority of 80 and you ask them to link to your website. But the problem is the website belongs to another niche and is completely irrelevant to your site.
In this case, what you do is, you will choose a different site from your industry, even if the domain authority is low. Backlinks are worth it only when they are from a relevant website like yours.
Many prefer buying links which is a black hat SEO technique. This can negatively affect your website. Search engines do not like backlinks irrelevant to your site Your site can also get penalized if you engage in buying links.
As the search engine algorithm change, the SEO techniques also change. It is a waste of time and money to use black hat SEO techniques. You can fall into the trap and end up harming your website. Remember all the SEO tactics given in this post and avoid using them.