Wix hosts more than 160 million websites. That’s great but what is Wix? Wix is a famous website building platform. It is mostly preferred by small businesses.
It can be used at a low cost and is very easy to use. In this blog post, let us learn more about Wix SEO services, the pros and cons of Wix for SEO, and practices to improve Search engine optimization.
How Popular is Wix?
Let us see the numbers, Wix has an audience of approx. 200 million, is available in 190 countries and has more than 1000 plus features. This platform is usually popular among small businesses, entrepreneurs, startups, freelancers, etc. By using Wix, you will be able to make portfolios and landing pages.
Pros and Cons of Wix for SEO
Wix has its pros and cons. Let us discuss them now so you do not need to argue whether Wix is the right fit for you or not. There have been many criticisms received from people in the past saying that Wix is less search engine friendly.
When we talk about pros, we cannot ignore that Wix enables small businesses to build their websites and establish an online presence. The pros of using Wix are given below:
Wix SEO Wiz
The Wix SEO Wiz tool helps business to optimize their websites effectively. You will get a website SEO plan by just answering some questions regarding your website, location, and keywords. This can prove very useful to beginners who are unaware of SEO.
No Coding Required
To optimize Wix sites, you do not require any knowledge about coding. Wix contains a drag-and-drop editor which makes it simple to construct a website. You can do all the work with the help of the builder where no coding is required.
Easy Integration to Google Search Console and Analytics
Wix’s website can be integrated with both Google Search Console and Google Analytics without any difficulty.
There are some drawbacks of Wix. It is not an advanced CMS and this affects the SEO to a small extent. Have a look at the cons of Wix.
Advanced SEO is Impossible
Even if you are a Wix SEO expert, you may struggle with search engine optimization.
No AMP Support
You cannot launch an AMP of your Wix website using Wix.
Best Practices for Wix SEO
You must have found during your research that Wix’s SEO has a negative reputation, however, this is not the case nowadays.
There have been tremendous improvements in SEO. Wix also provides website owners with valuable advice related to website promotion.
Use tool in your SEO strategy
You should use the Wix SEO Wiz which is free and enables you to optimize the content.
The Wix SEO Wiz has a detailed step-by-step plan which shows the areas for improvement and gives SEO advice.
You can view how to do tutorials, track capabilities, can read many SEO articles.
If you open the official website, Wix, click on “Marketing & SEO” and then on “Get Found On Google”
Use Longtail Keywords
Keywords are a very important part of SEO. Longtail keywords should not be neglected though. They are more specific and have low search volume. Let us take an example: “Sports shoes” is the head keyword while “Sports shoes for football players” is a longtail keyword.
Make It Mobile-Friendly
If the website is mobile-friendly, it means if it is responsive and can be accessed from any device, it provides a very good experience to the users.
Responsiveness is one of the factors Google uses to rank a website. Many people use mobile devices as compared to desktops, etc.
Here is how you can make your website responsive.
- having a proper layout that goes well with any screen size and orientation.
- using responsive designs
- using tools like Photoshop or Photopea to optimize the images for smaller screens
- developing content by keeping in mind the limitations of smaller screens such as videos, photos, and text length
Wix also guides you on how you can achieve responsiveness to your website.
Use Wix SEO Tools
Except for Wix SEO Wiz, there are many other tools to increase traffic to your site. Let us have a look at the benefits of using them.
They provide with analysis of your site which tells you about XML sitemap, loading speed, site architecture, etc.
You can have a professional blog for posting high-quality content and getting organic traffic. Tools provide you with customizations of meta descriptions, meta tags, etc.
Optimize Your Wix SEO
Some of the things you need to consider except relevant and right keywords. You can work on other areas of improvement.
- having the navigation menu
- utilizing SEO-friendly URLs
- optimizing content and images that will attract the readers
- trying to stay up to date with the content
Keep Posting Content for Wix SEO
The quality of a Wix site depends on the content that you post. Hence, it is important to have quality site content. This will drive you more traffic. When you use these blog posts to build links, your rank also rises.
The idea of posting regularly is not about getting traffic or backlinks. It is about adding value to the readers through your content and getting the attention of the search engines and the searchers.
You should have a content calendar so that you keep a track of the blog posts.
Wix SEO Conclusion
Here we conclude by saying that, Wix is an excellent website builder and hosting platform. Due to the convenience and user-friendliness, it becomes easy to host a website. Refer to the SEO guidelines provided by Wix to understand more about SEO.
Follow these easy steps to achieve SEO success.
- Keyword research
- Website content optimization
- Writing meta descriptions
- User-friendly design
Take your time to learn about the above-mentioned steps. If you avail of our Wix SEO service, our Wix SEO experts will create an amazing digital marketing strategy to ease your task.